OmniBus Systems, the award-winning provider of comprehensive broadcast automation, content management and workflow solutions, has added new Internet TV and streaming capabilities to iTX, its software-based master control and playout application.

LONDON and DENVER (August 5, 2009) –

OmniBus Systems, the award-winning provider of comprehensive broadcast automation, content management and workflow solutions, has added new Internet TV and streaming capabilities to iTX, its software-based master control and playout application. Due for launch at IBC2009, OmniBus iTX 1.3 incorporates key functionalities that make it an even more powerful platform for Internet TV and streaming applications, either as a stand-alone operation or as an extension of traditional broadcasting channels.

Already installed at the core of some of the industry’s most innovative Internet TV services, iTX is the ideal platform for providers seeking the most flexible and powerful system available, without the high installation and operation costs associated with traditional technologies. iTX provides all the capabilities Internet TV providers need to produce a highly crafted transmission stream, including video/audio transitions, logo insertions, voice-overs and two-dimensional DVE moves for squeeze-and-tease effects. It creates extra revenue opportunities by enabling the insertion of advertising based on schedule time, cue tones, GPIs, SCTE 104 or manual triggering. Format-independent and bit-rate-agnostic, iTX allows broadcasters to mix both media formats and resolutions in the same schedule.

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