Posted by kim on Aug 27, 2008
As mobile marketing continues to get traction there are some important trends we can watch to see mobile marketing begin to settle into life in the mainstream.
Mobile Integrated Events
Mobile marketing and events are a perfect match – a crowd of people contained in one location with a common purpose or interest. It is an important trend that more and more events are being integrated with mobile because everyone in the audience then becomes one more person who has been exposed to mobile marketing and will then be more likely to participate in the future. It helps it become normal.
Although I am not a big fan of watching the national political conventions (I think they’ve strayed too far from democracy and turned into being all about publicity, but that’s another story) it is impossible to not hear about what’s going on there.
The 3AM VP candidate announcement via text message aside, what I found very interesting at the Democratic National Convention was the interactive text screen. Delegates could use their cell phones to send text message comments that would show up on a big screen for everyone to see. I particularly enjoyed Dianne Sawyer on Good Morning America talking about how this would happen. She sounded like she was telling us that we had landed on the moon. By the next convention cycle in four years this technology will be so ingrained in our culture it won’t even be worth a mention.
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