Prediction, presage, prognosis, prevision or prophecy (yes; I know how to use a thesaurus). The only real measure of how reliable one “oracle” is over another is the measure of accuracy over time.
I’m not a digital advertising prophet, but I do get enough exposure to digital communications to have a pretty good idea what’s coming. Here’s the links to my 2009 and 2010 predictions for advertising, the economy and innovation. Take a few minutes and give them a read – or just skip below for my 2011 predictions for digital communications.
KEY EXCERPT:[Web] 2.0 strategies will be more palatable. Smaller budgets and the desire to be more frugal will make [Web] 2.0 much more attractive to medium and large companies around the world. Social media will play a big role in this development, and agencies poised to bring a solid, procedural model with built in metrics will find new business quickly.
Continues @ http://admaven.blogspot.com