Leveraging Your Asset Base | B2B Social Media Training.BYVICKI FLAUGHER
When most enterprise operations begin moving full stride into digital marketing, they aren’t particularly sure of what they’ll say out there in cyberspace. Truth is, though, most organizations have a true treasure trove of interesting information right at their fingertips – their current asset base. Here is an idea to help.
Engage Your Subject Matter Experts
One of the most untapped asset you have is your human capital. Staff and management come and go and all you are left with, unless you take action, is a requisition to fill. By having a systematic approach that allows you to permanently harness the collective hundreds of years of knowledge and experience of your dedicated team, you gain benefit into the future that you are likely missing out on now.
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