Fujifilm announces the second FUJINON cinema power zoom lens
Blackmagic Design Announces New UltraStudio Express 3G
Blackmagic Design announced the new UltraStudio Express 3G family of high-speed USB4 capture and playback products. This compact and...
Blackmagic Cameras Capture Immersive Flight for New Cirrus App
Cirrus, the global leader in Personal Aviation, has created immersive flight demos for its Cirrus SR22T aircraft using Blackmagic...
Topaz Video – In Depth Review
Topaz Labs have been the dominant name in AI upscaling for the best part of a decade now and...
Sirui expands Vision Prime Series with three new lenses
The Vision Prime lineup now grows from the original 24/35/50mm T1.4 trio to six lenses, covering ultra-wide through medium...
Hasselblad and Capture One work together… finally!
Photographers can now develop their Hasselblad medium format RAW files natively in Capture One… as the rivalry started with...
Beeble’s SwitchHDR: AI model for HDR reconstruction from SDR video
Designed for filmmakers, colorists, and VFX artists, SwitchHDR, which expands Beeble’s suite of AI tools, is available through the...
Beyond IMAX: How Digital Cinema Escapes The Physical Limits of Film
We are living in an era of astonishing innovation and relentless obsolescence. Every year, new cameras are announced, marketed,...
Tool Tip Tuesday for Adobe Premiere: Never See Red Again: The Hard Limiter on Your Master Output
Welcome to Tool Tip Tuesday for Adobe Premiere on ProVideo Coalition When your audio hits the red, the top...
Color Mode in Premiere (beta): Color and Contrast Controls — Zones, Not Lift/Gamma/Gain
If you’re used to lift, gamma, and gain, you’re used to thinking in three parts: shadows, midtones, and highlights....
How to get TRUE “Natural Light” from LEDs
Most filmmakers are missing the biggest utility afforded to us by LED lighting: true replication of natural sources. Prior...
How to use the Nofollow setting in web page links for biased sources
Although I have been aware of its existence for several years (or decades), the other day when I published...
The “Large Format Look” is a Lie
Every conversation about camera formats eventually circles back to the same debate: Big sensor vs. little sensor. And while...
Zhongyi Optics unveils the Zone T1 FF Cine Lens series
Conceived as a classic, soul-stirring trio for full frame and VistaVision PL/EF cinema systems, the premier set includes native...
E-commerce sales tax: Let’s stand our ground. Don’t let them bully you!
Depending upon where you live in the world, you may be familiar with the concept of sales tax with...
