INTRODUCING 23 VIDEO.
CHANGING ONLINE VIDEO AND
HOW ORGANIZATIONS COMMUNICATE
Today 23 introduces 23 Video, changing the online video space and how organizations communicate. 23 Video introduces the videosite as the new way to work with online video.
Introducing the videosite
So far organizational use of video on the web has been about embedding clips from centralized services like Youtube. Having your own videosite with it’s own domain, own design and own videoplayer have been for the few. This has hindered the adoption of video in organizations along with innovative uses of video. Even using enterprise video solutions, you had to build a website and then integrate the video solution into it. This has made videosites cumbersome and complex, requiring large budgets and well-proven business cases.
23 Video changes this by being a full video website, a videosite, out of the box combined with industry leading video capabilities. This makes it possible to start a videosite in minutes and customize it to your organization’s needs in days.
Complex and expensive pricing models have caused organizations not to adopt videosites because they couldn’t afford it or because they couldn’t budget for it. 23 Video changes this by offering one product and one transparent price. 23 Video doesn’t require any upfront costs and doesn’t need to add no extra modules.
23 Video is just 675 US dollars a month (including 1 Terabyte of traffic per month) making it possible for all organizations to have a videosite of the quality of cnn.com or ted.com at a very affordable price.
“During our preview period, we’ve already seen multiple customers creating several videosites. That’s our vision, to turn creating a new site into something you just do in an organization when an opportunity or need arises. With your web designer or agency to help you customize and design the videosite, just like they’d normally do for any other website.” says Steffen Tiedemann Christensen, co-founder of 23.
Reinvent everything with video
Applications for videosites are many, just like for text-centric websites. Basic videosections on a corporate homepage. Separate brandchannels or webtv sites. Ecommerce sites, videosites for learning, campaigns or competitions where users can participate by uploading videos. Having an internal YouTube for all employees to share videos. Media brands adding video with their own advertising. Events boosting their reach by sharing videos like ted.com. Or creating new innovative products and services with a videosite.
Industry analysts Gartner estimates 25% of organizational communication and interaction to be video-based in 2013.
“We’re just starting to scratch the organizational potential for using video. Organizations are reinventing how they communicate by shifting from text-centric websites to videosites.” says Thomas Madsen-Mygdal, co-founder of 23.
100 global partners
To really allow videosites to become integrated into every type of process and every industry 23 Video leverages a partner model. Working with web agencies, communication agencies, advertising agencies and innovation consultancies that are using 23 Video to build videosites for their customers. 23 Video launches with one hundred partner partners in more than 10 countries and an open partner program to engage even more.
Full video capabilities
23 Video ships with industry leading video capabilities with no limitations or extra modules to buy.
– Stunning HD video
– Full analytics giving you feedback on plays, engagement time and playthrough percentage.
– Templating and design modules to make designing easy.
– Distribution of your videos via Facebook, Twitter, Google Video, podcasts and Youtube.
– Videos playable anywhere on any device from mobile phones and iPads to Apple TV.
– Global distribution making your videosite quickly accessible from around the globe.
– Open Upload allowing users to easily upload videos to your videosite.
– Controlling access to your videosite. For example, making the videosite accessible only to your intranet or for paying visitors.
– Full API allowing easy integration with other systems such as SharePoint.
Read more about 23 Video and start a free trial at http://www.23video.com