SAN JOSE, Calif., — July 9, 2008 — Interwoven, Inc. (NASDAQ: IWOV), a global leader in content management solutions, today announced that Interwoven received a “Strong Positive” rating in Gartner’s recent report “MarketScope for Web Content Management.” Interwoven was one of only two vendors that received the highest possible rating out of 17 companies evaluated in the report.
The MarketScope report evaluated Web Content Management (WCM) vendors based on their product/service offering, customer experience, sales execution and pricing, overall viability, innovation, marketing execution, and geographic strategy. Companies receiving the “Strong Positive” rating are defined by Gartner as a vendor who “dominates the market as a whole, or a market segment,” and “its strategic direction is clear, stable and well communicated, and it has an unquestioned ability to execute on that vision,” among other qualities.
Regarding the outlook for WCM, the report states “The prospects for WCM are overwhelmingly positive. A fresh cultural shift now focuses on the myriad possibilities of using the Web as a medium for rich interaction with well-targeted audiences and market segments. The Web is an excellent medium with which to innovate, measure, analyze, and improve.”
“We tackle one of the toughest online challenges businesses face today – delivering targeted customer experiences that produce profitable business outcomes,” said Ben Kiker, chief marketing officer at Interwoven. “This is fueling a renewed focus on initiatives to maximize online business performance, and we are grateful that many of the brands that drive the global economy are putting Interwoven at the core of their online presence. We look forward to continuing our rich heritage of delivering innovation that unlocks the value of content.”
To read Gartner’s MarketScope for Web Content Management, compliments of Interwoven, please visit http://www.interwoven.com/gartner.
Interwoven offers the industry’s most comprehensive solution to create, deliver, and optimize content for online marketing. To learn more about how businesses use Interwoven’s Web solutions to maximize online business performance, please visit http://www.interwoven.com/web_solutions.
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