To me, humanizing a business symbolizes aligning what it means to be a good human with what it means to be a good business, not just putting a face on an organization or dusting off the creative elements of an old brand, but emphasizing the importance of humanity within the institution.
However, do any of usreallyknow what it means to be a good human? Is there value in being a good human, if so, how does this translate to good business?
Think deep, not wide
Relationships arealwaysfun when they’re new. Most humans can tell you thatmaintaining relationshipsstarts to feel like work over the long haul. This is true for businesses, too. Long-term social media engagement requires businesses to get real and go deep.
Starting a company blog and building a presence onTwitteris a great way to raise visibility and introduce a new facet of your organization to the masses, but to have any sizable impact, the real work needs to take placeinsidethe organization.