How do your marketing goals align with those of top marketing executives?
How does your marketing performance year-to-date compare to the marketing goals set at the beginning of the year?
In early 2010, Anderson Analytics surveyed members of the Marketing Executives Networking Group and released the “Marketing Trends Report 2010,” which identified the following concepts the as the top marketing priorities in 2010: Marketing ROI, Customer Retention, Brand Loyalty, Positioning/Differentiation, Branding, and Customer Satisfaction. View the2010 Marketing Trends Study on Slideshare.
More than any other year, marketers in 2010 are under increased watch and have greater expectations to do more with less. As I’m sure you can agree, this trend will continue to intensify year over year. The good news for you (and I) is that there are new technologies and ways of doing things that make it possible. You guessed it… DAM Asset Managementis one of those resources.
- DAM is Not a Commodity – Part 1 (digitalassetmanagement.org.uk)
- The Value of Time with Digital Asset Management (digitalassetmanagement.org.uk)
- Measuring the Accuracy of Digital Asset Management Searches (digitalassetmanagement.org.uk)