How do you create high value content? Focus on your audience – your community.
When you combine this effort with a basic understanding of search engine and social media optimization, you will also assist Google in helping you expand your customer base.
Yesterday we addressed the question ofwhat is content marketing, with the result being thesethree essential qualities of content marketing:
- Create Valuable Content for Your Community
- Package Your Content for Distribution and Sharing
- Personalize It to Encourage Engagement
Embedded within those three activities is a key content marketing challenge. Serving your customers well clearly requires ahuman-centric focus. However, you also have to simultaneously address the needs of the search engines – who are serving the same people.
People use search engines – and some of them are your prospects and customers. So, when you acquire a basic understanding of how search works, you will get much better at creating valuable content that is readily available for you ideal customers.