DAM

having digital asset management is a necessity

Digital asset management is reaching a point of what some experts call “critical mass” and a potentially volatile time in the brief existence and history of managing digital assets. It is precisely because it is such a new area of business and expertise that it can be difficult to manage at times. One of the reasons for this is that as digital, current assets have become increasingly important to businesses, the solutions for asset managers to use to effectively manage these unique assets have not been at all standardized.

In this day and age, when business people talk about their business assets, very often they are not discussing the traditional physical or fixed assets commonly thought of, but instead are talking about the intangible resources now known as “digital assets.” Any business that is staying current with standard practices, and especially internet-based businesses, have significant assets in the digital realm and because of this, digital asset management have gained a new level of importance.

Digitalasset managementis reaching a point of what some experts call “critical mass” and a potentially volatile time in the brief existence and history of managing digital assets. It is precisely because it is such a new area of business and expertise that it can be difficult to manage at times. One of the reasons for this is that as digital, current assets have become increasingly important to businesses, the solutions for asset managers to use to effectively manage these unique assets have not been at all standardized.

Because of this lack of having firm standards in place, digital asset management is considered by many to still be in its infancy, regardless of how important it already is. The experts in the industry are predicting that we are rapidly moving into an era of management and technology solution consolidation. This will inevitably lead to many of the smaller vendors either being acquired by the bigger vendors or simply folding.

Continues @http://www.extraarticles.com

Reblog this post [with Zemanta]

Support ProVideo Coalition
Shop with Filmtools Logo

Share Our Article

Leave a Reply

avatar
  Subscribe  
Notify of