The Web Content Management (WCM) market is a very evolving and very competitive landscape with thousands of providers of WCM solutions in several ranges. For decision makers it’s not always easy to reveal which solution is right for them.Gartner’s Magic Quadrant for WCM (MQ) aims to help decision makers understanding the fresh vitality in the WCM market.
WCM solutions in their traditional form are no longer enough from a business perspective; the several mergers and acquisitions during the last years in the WCM landscape show that WCM solutions are synergizing with other ECM components like Digital Asset Management (DAM), content-centric collaboration, records- and document management (DM). On top of that organizations often augment WCM tools with capabilities including multivariate testing, search engine optimization, ad-insertion, search and recommendation technology to help achieve the desired results from their overall Web presence.
Gartner identifies the following key trends currently shaping the WCM market further:
- enhanced usability for non-technical users
- increased popularity of open source solutions
- greater interest in Software as a Service (SAAS) offerings
- growing importance of dynamic context-based content delivery
Continues @ http://www.theweblog.be