The levels of hype around cloud computing in the IT industry are deafening, with every vendor expounding its cloud strategy and variations, such as private cloud computing and hybrid approaches, compounding the hype

Meanwhile, social media and SOA are nearing mainstream adoption in the enterprise.

Cloud computing and service-oriented architectures (SOA) are transformational technologies that will deliver sweeping changes in IT’s focus and capabilities — but while SOA is maturing, IT managers will need to cut through the hype surrounding the cloud if they’re to take advantage of it as well.

That’s according to IT researcher Gartner’s (NYSE: IT) “Hype Cycle for Emerging Technologies” report, which concluded that as a result, IT managers have their work cut out for them in narrowing their options in the cloud.

“The levels of hype around cloud computing in the IT industry are deafening, with every vendor expounding its cloud strategy and variations, such as private cloud computing and hybrid approaches, compounding the hype,” the report said.

Cloud computing vendors need to have a strategy now, and enterprise IT organizations should be studying the technology, Gartner added.

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