Modern B2B Marketing is a new, technical, and constantly evolving way of marketing that allows for measurable campaigns results and has created the need formarketing ROI measurement.But while the way we are doing marketing is now quantifiable, it is also highly dependent on the creativity of those in the field.Marketers today are challenged to be more creative than ever, as they need to find out-of-the-box ways to implementlead generation programs, create viral messages, and build links.Modern marketers must be right and left brained, and able to switch between the two seamlessly, though I suspect this is often what attracts successful marketers to the field.The rush of creating campaigns and watching them produce revenue for an organization is powerful, and is what often pushes us on.

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