Patented Genius gURL Technology Lets Customers Generate Shortened gURLs on Their Own Domain
San Mateo, CA – July 27, 2010 – Genius.com Incorporated®, ranked Number 1 inmarketing automation and a leading on-demand provider of, B2B saleslead management and demand generation solutions, today announced availability of branded shortened URLs via its patented Genius URL (gURL) technology. Companies can now maximize brand identification by shortening links within their own domain for use in social media and other inbound marketing channels.
Unlike traditional URL shorteners, branded gURLs are designed specifically to let marketers use their own domain presence to track social media conversations and online marketing campaigns, feeding the data directly into Genius’ demand generation solutions. This offers unprecedented control and visibility into the success and overall participation of inbound marketing campaigns, enabling sales and marketing teams to spontaneously reach prospects in any channel and respond with relevant content, while greatly increasing marketing ROI.
The new capability was built following customer requests for greater control and leverage of their brand presence when using shortened URLs on such popular social sites as Twitter, LinkedIn and Facebook.
“With more than 50 million eyes on LinkedIn and 400 million on Twitter, every character of content is an opportunity to increase our awareness, recognition, and engagement with our community,” said C. Edward Brice, senior vice president of worldwide marketing at Lumension Security. “Branded Genius URLs enable us to leverage the trust built into our domain presence, extend it into social sites, and strengthen our brand.”
“The enormous surge in social media adoption mandates more social friendly marketing automation and demand generation solutions that look beyond landing pages to leverage all inbound and outbound marketing efforts,” said Scott Mersy, vice president of marketing at Genius.com. “Branded Genius URLs personalize and strengthen the customer and prospect engagement regardless of where it occurs online and offers an important differentiator that will help set our customers apart from their competitors who remain confined by inflexible marketing solutions.”
via Genius.com® Inc..