FatWire Software, the largest independent provider of Web Experience Management (WEM) solutions, today announced that theFatWire Digital Asset Management (DAM) solution has been named a ‘Trend Setting Product of 2010’ byKMWorld. Judged by a panel of analysts, systems integrators, business managers and end users, the award recognizes companies that demonstrate technology breakthroughs that deliver real-world benefits for their customers.
The FatWire Digital Asset Management (DAM) solution byEMC® enables marketing and sales teams to work together seamlessly around digital assets and to use and reuse them in campaigns across multiple channels. FatWire’s DAM solution includes EMC® Documentum® Media WorkSpace, EMC Documentum Digital Asset Manager, and EMC Documentum Content Transformation Services. The solution is sold integrated with FatWire’s Web Experience Management (WEM) suite, which offers organizations the ability to create an engaging online experience for site visitors, complete with content targeting, user-generated content, gadget-based personalization, delivery to web and mobile channels, and other modern features that are needed by marketers. Together, the DAM and WEM products provide a comprehensive solution for marketers to create a rich web experience for site visitors and to deploy successful multi-channel campaigns