In an environment where your advertising and marketing decisionshinge on cost concerns and roi,free, open-source platforms will prove to be the mostcost-effective,results-driven options forcreating and distributing online content.
The default expectation today is thateveryone is invited to become a content creator.smart brands are customizing open-source solutions so that consumers areexperiencing content creation itself as a branded experience.
Open-source platforms represent thecollective wisdom of thousands of developers passionate about deploying enterprise-level content-creation systems using solved problems.
It’s time to embrace theEra of Enablement.
Continues @ http://blog.tippingpointlabs.com