The Opportunity For E-Commerce Video SEO
A recent report,“State of Video in E-Commerce” bySundaySky, found that almost none are doing video SEO so as to obtain a video presence in thesearch engines. In fact, a meager12% of the top 50 retailers, orsix of them, have more than 100 videos indexed by Google. Expanding on that research they found that looking at the top 200, only 4%, oreight, leading online retailers have more than 100 videos indexed by Google.
Less than 10 percent of them manage to get even 10 videos indexed at Google. Abysmal numbers when you think about how much traffic search engines should be and are generating for those online retailers, many of which report 30% or more of total traffic coming from them. A staggering 52% of the top 50 haveno video indexed by Google.
On the opposite side of the spectrum you have places likeAmazon andOverstock that are doing amazingly well at getting their video content indexed. Having just struggled to get the 1,200 videos at GDN indexed I can appreciate how difficult it is as video sitemaps are, at times, a multi-headed beast that must be wrestled into submission (pun intended?). In fact, they are so complex at times that ReelSEO and Google are working on putting together a webinar to help you all do just that (more on that in the coming weeks).