Optimizing web pages alone, is simply not enough in competitive categories. Increasing numbers of companies and SEO consulting companies have realized this and are adopting more formal holistic content optimization strategies.Digital Asset Optimization is a SEO Point of View that TopRank started developing in early 2007.
Managing a textbook search engine optimization program for a complex website and/or a big corporation can be challenging on its own. Managing a digital asset optimization program which involves a matrix of media types and formats with promotion channels in a big company carries even more of a challenge.
However, with that challenge comes opportunity for a competitive advantage, especially when it comes to managing DAO as an outside consultant.