Digital Asset Management Added Value by DAM News Staff

February 15, 2010

PrintingNews.com – Digital Asset Management.

These days, it is difficult to be a printer and not offer value-added services. One service many firms see a future in isdigital asset management (DAM)—storing, organizing, and managing a client’s files and assets. It runs the gamut from simple to highly complex. Some shops simply store client files on a server, hosting them and nothing more. Others offer archiving, editing, and the retrieval of assets. Still others get more intricate, offering direct access, with various levels to restrict who can log in, and what changes can be made.

However, before DAM can be offered, it is important to define what, exactly, an asset is. In simplest terms, it is any electronic file. This includes text, photographs, layouts, and databases. Each has different requirements forstorage and retrieval, complicating the process. Taking this challenge out of a client’s hands and allowing them to focus on running their business can make you a valuable partner they will continue to work with for years to come.

Print Industries Market Information and Research Organization’s (PRIMIR)“Benchmarking Non-Print Revenues of Printing Companies” study provides an overview of the non-print services printers currently offer, their implementation successes and failures, as well as the growth opportunities. According to Richards Research and Goldberg Associates, who conducted the study, “specific services in various industry segments, both today and in the future, will demonstrate that non-print services are not only already very real elements of the printing industry, but that they are becoming increasingly pervasive, and will be of significant importance to virtually all mainstream printers within the next five years.”

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