Almost one-third of enterprise content represents multimedia digital assets today, yet few organizations strategically evaluate digital asset management (DAM) options. Instead, several siloed solutions often exist across an organization. InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, analyzed ADAM Software’s recent successes. The main differentiator is the fact that ADAM delivers a platform approach to the DAM market, making scalable, multimedia content and process services available across the gamut of enterprise applications and business systems.
“By using a centralized repository for digital assets, the content underlying several media applications can be managed and maintained centrally across a process. ADAM provides a platform for making this approach a reality, including a digital asset repository and associated APIs for rendering, managing, versioning, transforming, and otherwise using digital assets in applications.”
© 2009 InfoTrends, Inc – Authors:Omri Duek, Alex Sumarta, Bryan Yeager