GUTENBERG NETWORKS REDUCES COSTS AND BUILDS STRONGER CLIENT RELATIONSHIPS WITH XINET WEBNATIVE SUITE
Gutenberg Networks, a subsidiary of the DDB Group, is a 500-person company headquartered in France that specializes in communications management. Working with domestic and international clients such as Carrefour, Orange, and Total, it designs, produces, and manages client communications across broadcast, Web, press and print.
With its communications expertise in areas of print management, photo shoots, and multi-channel content management, Gutenberg Networks prides itself on helping clients maximize their advertising, direct marketing, sales promotion and digital impact. To that end, the company has invested heavily in technology to better handle its large production volumes.
Laurent Garreau, director of Information Systems at Gutenberg Networks, is tasked with overseeing the company’s IT team as well as deploying all the creative art tools. Gutenberg Networks already had Xinet® FullPress® and WebNative® before Garreau joined the company. However, Garreau and his team saw the benefit of expanding the solution’s full digital asset management capabilities and decided to deploy WebNative Suite in order to better service clients in addition to improving their production workflow.
Deployment was entrusted to Ecqualis, a French Authorized Xinet Integrator (AXI). Ecqualis had already gained Gutenberg Networks’ confidence by providing support for its Xinet system prior to the expansion of the full Suite. Working closely with the company’s IT team, they succeeded in implementing new customer services through WebNative Suite.
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