It’s a great (and very thorough) read, and definitely worth it [Download it here].
Upon reviewing all of them, here are some of the interesting trends that kept popping up.
Facebook will take over the world in 2011, apparently becoming an added appendage to most humans on the face of the planet.
While content marketing was clearly accepted in 2010 as a viable marketing practice, 2011 is the year where the majority of companiesget serious about it – adding to budget, getting better at measurement, and begin to develop internal processes and staffing around the consistent creation of content.
Marketers will becomeless obsessed with the channel (i.e. Twitter, Facebook) and get more focused on the story itself. Quality, consistent and differentiated content wins.
Mobile Apps, gamification and 2011 as the year of theauthentic brand relationship all stood out.