The bull$hit bingo of Social Media and digital buzzwords is just getting warmed up. If you thought 2010 was bad, wait until you see the new batch of whoppers awaiting you on the flip side of December 2010! Want to know what to expect in 2011? I can give you a sneak peek. Here we go:
1. 2010?s Social Media experts, especially those who came to their impressive expertise by way of writing blogs about writing blogs, will magically transform themselves into “Content Strategists” (a term stolen from either the SEO world or that of content fulfillment firms keen on the fact that “content strategy” sounds a lot sexier than “content fulfillment”). Though for some, the transformation will take place sometime between the hours of 4am and 9am (GMT) on 1 January 2011, the vast majority of the metamorphoses will take place based on Social Media conferences’ need forContent Strategy speakers. Expect a deeper ‘content strategy’ track at SxSW, and a rapid addition of ‘content strategy’ to most failing digital agencies’ service offerings.
2. The titleSVP Digital Conversation Strategy will be printed for the very first time on a business card. Some people will nod in admiration at the awesomeness of this amazing new title, which wisely replaces the all too pedestrian SVP Consumer Insights title of yore.
3. A deeper degree of specialization within the ranks of the brand new Social Media management world will give rise to a new breed of pioneers and internet heroes whose internships will be dubbed all manners of badass, such as… Facebook Wall Strategist,LinkedIn Update Strategist andTweet Redaction Strategist, to unveil but a few.Exciting times indeed are ahead of us. Just around the proverbial corner.