The CMO Survey from Duke University’s Fuqua School of Business and the American Marketing Association is a comprehensive look into the minds of C-suite marketers like few others. Thepress release for the survey describes the participants
The CMO Survey, is a nationwide poll of chief marketing officers (CMOs) conducted twice annually by Duke University’s Fuqua School of Business and the American Marketing Association since 2008. The most recent CMO Survey queried 3,778 top marketing executives at Fortune 100, Forbes Top 200 and CMO Club companies from Jan. 11-28.
It looks like the C-suite marketing set is optimistic about social media which comes as no surprise because even if you weren’t you couldn’t say it because you would be laughed out of the business (doesn’t mean that you would be wrong but don’t’ dare swim upstream in social media waters!). Spending looks to increase over the next few years.