With celum DYNAMO companies can dramatically reduce external agency costs.
Linz, Austria and the Henry Stewart DAM Conference in London – June 30, 2010. celum, a leading provider of enterprise digital asset management solutions, introduced today celum DYNAMO, a ready-to-use system for Web-to-print and brand management.
Structured brand management is a major challenge for companies with multiple divisions, sales partners and geographically distributed offices. A brand management portal is the foundation for improving transparency and process efficiency, as well as ensuring the consistency of brand implementation.
Using celum DYNAMO companies are able to quickly deploy a brand management portal, enjoying its benefits within days, even when integrating with an existing intranet. The platform ensures the brand compliant usage and editing of layouts in the different media formats. Document creation, review and approval processes, or print jobs, are automatically started and controlled from a customized user interface. This central platform for brand management and content distribution ensures compliance with corporate design guidelines and approved content.
celum DYNAMO supports the creation, editing, translation, adaptation, distribution, management and publication of marketing literature, brochures, leaflets, posters, and corporate stationery using Adobe InDesign documents. Using celum DYNAMO approval processes can be carried out online and in a collaborative manner, within a company, as well as with external agents and sales partners. The platform supports the process starting either from creative, or production, wherever coordination and approval procedures can be most effectively streamlined.
“Our customers use celum DYNAMO to automate and accelerate marketing processes- and reduce external marketing costs. By using celum DYNAMO Austrian railways (ÖBB) anticipates achieving cost reductions of hundreds of thousands of Euros each year”, states Michael J. Kräftner, CEO of celum. “Companies using celum DYNAMO can expect to produce marketing materials up to 90% faster. The time and effort required by personnel involved in the creation process is reduced by up to 75%. Simple changes can be made by users directly, without any involvement from an external agency…resulting in cost reduction for external agency fees of over 60%.”
celum DYNAMO can be integrated easily in existing customer infrastructures and enterprise portal platforms, including Microsoft SharePoint. Customers can also get complete, customized brand management portal solutions from celum and specialized celum partners.
celum DYNAMO is available now as Software as a Service (SaaS).