Sony FX5: Sony Finally Listened, But Is There Still Room for an FX7?
After months of speculation, Sony has officially unveiled the FX5, the newest addition to its Cinema Line. More importantly,...
Why filmmakers can no longer afford to ignore on-set connectivity
Filmmakers and creatives have always prioritized what’s on screen, but are especially aware that you can’t get what you...
Introducing the New 5/8″ Grip Rail from Matthews Studio Equipment
In the fast-paced world of production, efficiency isn’t just a luxury—it’s a requirement. Grips and cinematographers have long relied...
Join the Industry’s Best: J.L. Fisher Inc. Industry Mixer 2026
Get ready to network, learn, and explore the latest in cinema technology! You are cordially invited to the J.L....
Building the Modern Hybrid AV Ecosystem: Your guide to PTZs, monitors, switchers, and splitters
PTZs, monitors, switchers, and splitters. These are the AV products you’ll see in any production, from broadcast television to...
The Filmmaker’s Guide to Signal Distribution, EDID, and Latency
When you’re deeply focused on crafting the perfect shot, which means everything from obsessing over the lighting to directing...
Filmtools Acquires PacRad, Expanding One-Stop Production & Connectivity Offerings
Filmtools Inc., (https://www.filmtools.com/) a well-known supplier of film and video production equipment, has acquired substantially all of the assets of Pacific Radio (widely known as PacRad). PacRad, founded...
Filmtools Announces Cinegear Lottery with Huge $1,000+ Prizes
If you’ve ever dreamed of walking away from Cinegear with a Canon camera or a Dana Dolly kit in...
RED’s Adoption of the Nikon Z Mount Is a Smart, Forward-Thinking Move
RED Digital Cinema’s latest move to adopt the Nikon Z Mount has sparked heated debates online. Some say it’s...
Filmtools’ Ultimate 2024 Holiday Gift Guide for Filmmakers: Top Picks Under $30
For Black Friday this year, I talked my boss into doing an exclusive sale on some of our best-selling...
