by:Joseph Mann
Is the soft global economy eroding brand value? A new study by theCMO Councilseems to say so. Their global audit of 306 marketers titled 8220;Protection From Brand Infection” reports that trademark infringement and brand knockoff artists are moving increasingly online.

According to Frederick Felman, chief marketing officer ofMarkMonitor, a brand reputation protection solutions company, “The immediate impact of a brand attack through online scams, phishing or cyber squatting is on the integrity and reputation because such activities are customer-facing and go right to the heart of what contributes to underlying brand value, customer attitudes and interpretations.”
Continues @http://blog.futurelab.net

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