When Cap Gemini approached us they had just merged with Ernst and Young. They needed a tool that would ensure an easy transition from the old look to the new, across the globe.
Our approach was to develop a wizard-based, asset deployment tool, on CD-ROM. By following a graphical step-by-step selection process the user can produce branded brochures, fact sheets, exhibition stands, newsletters and more.
The selection process involves choosing the output document type (e.g. brochure); the company department (e.g. insurance solutions); the paper size (from pre-defined list); the colour scheme (from pre-defined palette); and the front page graphic (from a pre-set group). The user can then type both the heading and sub-heading directly into a field.
As each option is selected an on-screen mock-up is displayed, showing exactly what the final outputted document would look like. This selection process is followed until all the pages are populated. The user then confirms the selections before clicking the download button. The application then locates the required files (images and quark template) on the CD-ROM and transfers them to the user’s desktop, along with jpegs of the mock-up screens and a detailed designers brief.
The process is simple and quick and provides the designers with all the assets needed to produce perfect printed materials that fully comply with the brand guidelines. The time from brief to re-production is dramatically reduced giving an instant return on investment every time a new piece of branded collateral is produced.
Alternatively, the user can graphically browse all the images from the gallery and download print resolution copies at various cropped sizes. Colour palettes, templates, logos and fonts can all be downloaded at the click of a button. A full interactive brand guidelines section is included with links to a dedicated website for updated information.
Further detail can be found in the Cap Gemini Ernst & Young casestudy
Brand Asset Management Solutions for:
What benefits can this approach offer you?
- Ensure that artwork is 100% compliant with the brand guidelines across service, offices and countries
- Dramatically reduce the production time and costs needed to produce branded collateral
- Reduce the man hours needed to sign-off artwork and police the brand guidelines
- Provide an easy-to-use central asset storage and deployment environment to every department
- Automatically comply to legislation, reducing legal approval time and costs