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Apple Bails on NAB ’08

Rumors had been circulating for some time, but today Apple made it official. It won’t have a booth at NAB 2008. An Apple spokesperson said, “It’s true that we won’t have a booth at NAB. Apple is participating in fewer trade shows every year, because often there are better ways for us to reach our customers.”

Another NLE vendor cited similar reasons for pulling out of the show earlier this year. Is this a sea change? Are trade shows fading in importance? Or, is it that there’s not enough money in the post-production software business to justify a $6 million, one-week jaunt in Vegas each year? What do you think?


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