I’ve been involved in a few interesting discussions around the role of IT lately, specifically where does IT fit within social business? I’ve also been to a few prospect meetings where organizations were looking to deploy social tools and strategies to either interact with customers or employees, what’s been very interesting to me is that in all of the meetings I’ve had there hasn’t been a single person from IT involved.
Now of course IT isn’t dead in fact I think it’s going to become even more crucial in the near future as integration of technologies, data, and systems becomes necessitated. However, it’s been quite amazing to see that technology and platform discussions are being had and understood without someone from IT being present. Business leaders and department managers no longer need to rely on IT professionals to get things done. Deployments are now cloud based and simple. This is both a good thing and a bad thing.