Posted by justin on Sep 29, 2008 in Marketing Strategy, Mobile Search
With so much speculation surrounding the main reasoning behind the Android platform and its intentions, I think it should be obviously clear. While some argue its Google’s attempt to tread into the enterprise, and maybe some day it will, its main intention is to dominate the mobile-based advertising market like it did on the desktop.
The Android platform, while being open source and available to any carrier and handset maker, will always have numerous entrance points to Google by way of Google search, Google Apps, GMail, GTalk, etc. Each entrance point to Google services is yet another opportunity for relevant advertising- the kind Google does so well.
With the future onslaught of developers vying to build the latest and greatest apps for Android, the usage of the platform will increase, as well opportunities for Google to advertise. Beyond Google, any smart company or brand can use the platform, much like the iPhone, to promote their image using various apps, websites, etc.
Continues @ http://www.mobilemarketingwatch.com
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