We’ve all seen these fantastic “dynamic text” videos, that use animated text, generally cleanly laid out on a simple background, to convey information-dense concepts. For corporate video producers, it’s a good way to deal with the common situation when a client essentially requests what I call Video Powerpoint…that is, when the client demands a lot of text on screen, and isn’t creative enough to explore telling the story in other ways.
Dynamic text treatments are also a great way to re-invigorate historical speeches and to inject some visual interest into an audio recording. There are many great examples of dynamic text on Vimeo, but the following video takes it in a whole new direction, blending dynamic text with 3D and beautiful typography layouts. I hope you find this video as inspiring as I have. Enjoy.