With 197 million augmented reality-capable smartphones set to be in the global market by 2012, up from nearly 91 million in 2010, the building blocks are falling into place for people to merge digital information with their view of the physical world. But while we’re just getting to the point that normal users can see the promise of augmented reality for themselves, there’s still a long way to go.
Right now AR is a big load of hype (and why not? it’s super cool), but the market will supposedly be worth anywhere from $350 million to $732 million by 2014, according to projections by ABI Research and Juniper Research, respectively. How do we get there? GigaOM Pro (subscription required) this week hasa great report by John du Pre Gauntt on the technical and business challenges and opportunities ahead for consumer AR apps. They include :