The Nokia Dome at SXSW, Vortex Immersion Media The great thing about this gig I have with Createasphere right now, is that I get to do an amazing amount of research and trends tracking. Today, a colleague turned me onto Ted Hope's HOPE FOR FILM blog. In particular, he wanted me to read the two […]
Month: July 2013
Top of Colorado 360º iPhone Pano
The top of the Continental Divide in the Colorado Rockies is too much fun to miss the chance for a 360º panorama. Easily accessible Loveland Pass, on a beautiful, clear morning just as the final snow melt was in progress is fine inspiration. A few steps up a little hill provided the view of road […]
I Like It And I Don’t Know Why
Content creators intuitively know the importance of moving people deeply in order for their story to take hold and drive sales. Yet often times we seek input from our audience in the form of market research and ironically get side tracked from the real reasons that drive engagement. In order to really understand their preferences, […]
Unconscious Branding
Seek Actionable Data Within the Big Data
Before anyone pursues a marketing, sales or product strategy, they collect data. It is data about the market and its trends or needs. It's data about the prospective customer – who are they, where are they, what are their needs? It's data about competitors, their products, their go-to-market strategy, their offer. We collect all this […]
Social Media + Big Data = Demand for Analytics
The technology watch word, regardless of industry application, is BIG DATA. Whether it is patient data in the health care industry, customer data in high tech or consumer data for packaged goods companies the collection of data and the storage of that data is attracting a lot of attention. Every storage company is touting the […]
Read More… from Social Media + Big Data = Demand for Analytics
Flashpoint Brackets Collection Available Exclusively at Top Photo Retailer Adorama
Adorama, one of the world’s largest photography, imaging, video and electronics retailers, offers photographers a great selection of Flashpoint brackets to choose from online and in its Manhattan-based store. Varying in shapes and sizes, these brackets can be used to attach speedlights, video lights or other lighting accessories that enhance photos. Specifically, flash brackets afford […]
Read More… from Flashpoint Brackets Collection Available Exclusively at Top Photo Retailer Adorama
Shooting in the Jungle
I just returned from a trip to Costa Rica, and of course I had my cameras in hand. The ocean, wildlife and landscapes were spectacular! I spent time scouting for a workshop I will be teaching next February in Costa Rica, and wrote down some tips for the first time 'jungle shooter'. Since July is […]
Sony Releases New Upgrades to Sound Forge™ Pro and SpectraLayers™ Pro Audio Editing Software
Sony Creative Software, a leading global provider of professional editing and authoring solutions, today released new upgrades for two of their award-winning software applications, Sound Forge™ Pro 11 [WIN] and SpectraLayers™ Pro 2 [WIN/MAC]. Sound Forge Pro is the application of choice for a generation of editors, comprising a solid platform with an array of […]
The Storytelling Singularity
As a storyteller in 2013, with the technological tools I have at my disposal, I have a simple credo: No suspension of disbelief should be required by my readers. I write that ‘aloud’, while the evil-genius part of me is thinking: I want to utterly own my reader’s imagination…and I CAN! (insert spine-chilling laughter). But […]