Social Video Marketing – What is the Definition?

Social Video Marketing – What is the Definition? Experts Weigh In. With the heavy convergence of social and video, and video with online marketing, have we now reached a point for a new definition that combines all three? Is social video marketing just about creating videos for social networking sites like Facebook and Twitter and […]

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Is it the tool, or something inside?

Is it the tool, or something inside? – Knowledge Jolt with Jack. Mark McDonald asksHow do you know that you need a wiki?. But then he talks about a lot more than that. It’s not just the tool you might need. If your organization doesn’t have the context for the tool, it won’t matter if […]

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Can Conversion Optimization Change The World?

We’re incredibly fortunate to play a role in one of the largest transformations of a profession in the history of modern business: the shift from “old marketing” to “new marketing.” We’ve all heard the big themes of this metamorphosis-speed, agility, testing, transparency, measurement, accountability, customer-centricity, micro-targeting-driven by waves of innovation with the web, search, social […]

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Craft Animations Introduces Annual Licensing Program

Providing a risk-free opportunity for artists and studios to integrate next-generation toolsets into existing pipelines, Craft Animations today announces an Annual Licensing Program for Craft Director Studio (CDS) Complete, and all Special Edition Packages. By taking advantage of the Annual Licensing Program, users gain access to CDS’s premium interactive control and simulation of 3D cameras […]

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Visual FX Company Sees Something Special in Small Tree’s Real-Time Editing Shared Storage

A nationally recognized digital media agency that creates content for all media platforms, T2+Back Alley Films focuses on motion graphic design and visual FX, interactive and experiential applications, augmented reality, webisodes and branded entertainment. Creating that kind of diverse and deep content meant that T2+Back Alley Films (Take Two) in Kansas City kept running into […]

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Digital Strategy vs. Digital Skills

Image by plantoo47 via Flickr Digital Strategy vs. Digital Skills | Digital Tonto. by Greg Satell Do you need a digital strategy or digital skills? Every business today is essentially a digital business. It’s hard to think of anything you can do without being affected by digital technology. This is especially true in the realm […]

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Demand For Online Marketing On The Rise, Industry Survey Says

Demand For Online Marketing On The Rise, Industry Survey Says. This is a good time to be a digital marketer. Despite several years of economic struggles around the world — or perhaps because of it — the demand for online marketing services is on the rise. That’s according to the 2010 SEO Industry Survey that’sjust […]

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A Brief History of Metadata for Digital Assets

A Brief History of Metadata for Digital Assets. If you are reading this blog, you probably already know what metadata is and have heard this definition many a time – “metadata is data about data.” But what does that really mean? Well, at its most basic, metadata is all the readable information associated with a […]

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SOUND DEVICES TAKES THE MYSTERY OUT OF RECORDING ON THE SET OF ABC’S CASTLE

Renowned production sound mixer Joe Foglia has been relying on Sound Devices (AES Booth 1031) and its digital recorders, mixers and accessory products while working on-set of ABC’s Castle, to capture the main characters’ witty banter as they work together to solve some of New York City’s most puzzling murders. Castle chronicles Richard Castle (Nathan […]

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