Image via Wikipedia Online Branded Communities: Misguided and Missing the Point – Marketing News Blog. If you ask brand managers the purpose of online communities, the reply you’ll most often hear is “customer engagement.” Among marketers, this term is more prevalent than Frisbees at a dog beach. But the real question is this: Are brands […]
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Content Marketing Gets Blessed | content marketing | ideaLaunch. January 25th, 2010 byJen Image from MichaelJournal.org Think your organization is too conservative to get into blogging? Too bureaucratic to startcontent marketing efforts? Regardless of your religious affiliation, it may be time to take a cue from the Pope. In acknowledgement of the power of the […]
Marketing Digital Asset Management – Digital Marketing Shift – Part 1: More Cost-Effective Marketing Strategies Come With Digital Asset Management. Tuesday, January 26, 2010 byJake Athey Marketers have been shifting budgets and focus to Digital Marketing strategies for quite some time in order to be “multi-channel” and leverage the power of digital media, online and […]
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KM is not for looking pretty – Knowledge Jolt with Jack. There are a lot of interesting conversations happening recently about knowledge management and the value of knowledge sharing or knowledge collecting and what it all means. Surprisingly, one of the sources has been a long discussion on a LinkedIn group,If the term KM could […]
As I explained in the related article Skype goes HD, Skype software now supports full-raster HD 720p (1280×720) for Windows computers, and I expect the same support for Mac computers very soon. So far, Skype has certified HD webcams from two different manufacturers. All of these certified models use onboard H.264 hardware encoding to alleviate […]
Earlier this month, Skype announced its support for progressive, full-raster HD 720p (1280×720) on Windows computers, and is to be embedded in certain consumer HDTV sets. For readers unfamiliar with it, Skype is free software for Mac & Windows computers -in addition to certain mobile phones and other handheld mobile devices- which facilitates 1-on-1 or […]
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The upcoming Criterion release of Steven Soderbergh’s “Che” has a brilliant little featurette in the disc that talks about the Red One camera, and how digital cinema affected the production of this film. If you aren’t familiar with the story, Soderbergh basically took the Red One camera’s digital promise on faith, and was the first […]
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In the fall of 2007, FreshDV released a detailed review series of 4 popular matte box solutions for 35mm adapter and HD camcorder applications. We tested units from Chrosziel, Cinetech and Petroff. Today we’re adding another review video for the Genus Mattebox. The Genus unit is a compact, lightweight 4×4 15mm unit that is well-suited […]
