The Thorons: Anatomy of an HD Spot

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I shot this spot a few weeks ago and it hit the air in a big way on Sept. 22. Sam and Julia Thoron spoke directly to camera, and we used the one angle in their house that suited our purposes: looking down a hallway toward their dining room. Like most people they’d painted their […]

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Animating Photoshop Layers in Motion Redux

If you missed my original video tutorial that shows you how to take a multi-layered Photoshop file, quickly and easily spread the layers out in z-space in Motion, and then animate a camera through the layers, check it out here. I had a few follow-up questions from viewers, so this video provides a few more […]

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Why “Exposing to the Right” Works on the RED

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There’s been a lot of talk about “exposing to the right” in the RED community: instead of relying solely on your meter, the idea is to watch the RED’s histograms and use whatever room is available on the right side. If your meter says to shoot at 2.8, and there’s nothing hitting the right side […]

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Encoding web video in the age of the iPhone

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The last time I looked, Apple had already sold over six million iPhones after just 13 months since its initial launch. I don’t think that there have been six million extra standard computers sold (desktops and laptops) in the past year, compared to prior years’ sales. As a result, I conclude that mobile handheld communication […]

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Welcome to Web Video & Beyond

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As we mentioned earlier, we are in the process of launching a series of “themed” channels on PVC. One of the new channels we’re most excited about is Web Video & Beyond. The advent of cable and satellite television had a big impact on the industry, as they created a demand for more content – […]

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