Sony launches Alpha 7 V, a dramatic evolution for stills and video
The Alpha 7 V delivers a significant performance boost across every aspect of imaging, from Real-time Recognition AF to...
Sony Alpha 1 II: the second-generation of a professional camera
The Alpha 1 II brings together some of the most requested features of Sony’s high-end camera lineup into one...
Sony ECM-L1: a lavalier microphone with plug-in power
Sony Electronics announces the ECM-L1, a professional-quality lavalier microphone with plug-in power designed for video creators. Designed for the...
Sony announces custom gridline license for Alpha cameras
Owners of Sony Alpha cameras wanting to have different gridlines on their cameras will be able to do so,...
Sony Alpha 9 III: world’s first full frame global shutter sensor
The world’s first full frame global shutter sensor is inside the Sony Alpha 9 III, a camera that shoots...
Sony Alpha 7R V: new AI for AF and cinematic video capabilities
Able to deliver 8K 24/25p video, the new Sony Alpha 7R V, with a new 61 MP sensor, is...
Sony FE PZ 16-35mm F4 G: a new power zoom for video
The new Sony FE PZ 16-35mm F4 G power zoom lens features a remarkably compact form factor that will...
Sony FX3: a compact Cinema Line camera with S-Cinetone
If the Sigma fp married the Sony A7, the result would not be much different from the Sony FX3,...
Is The Sony Alpha 1 “The One” Hybrid Good At Both Stills and Video?
We all want “The One” camera. The one with excellent AF. The one with 15+ stops of dynamic range....
Alpha 1: first Sony Alpha with 8K 30 fps and S-Cinetone
With a brand new 50.1-megapixel full-frame sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video...
