NVIDIA Optix

A joint Adobe-NVIDIA research project demonstrating accelerated ray-traced 3D.

At this week’s SIGGRAPH convention in Vancouver, Adobe and NVIDIA are giving a technology presentation of ray-traced extruded text and shapes inside a “motion graphics environment” (you can read for yourself what the menu bar says; before getting too excited, note this is a technology prototype and not an announced or released product). Obviously, there are a lot of questions left unanswered at this point in time – but as we’ve seen in the past, a lot of other Adobe technology demos eventually become products; fingers crossed that this is the case here.


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Chris and Trish Meyer

Chris & Trish Meyer founded Crish Design (formerly known as CyberMotion) in the very earliest days of the desktop motion graphics industry. Their design and animation work has appeared on shows and promos for CBS, NBC, ABC, Fox, HBO, PBS, and TLC; in opening titles for several movies including Cold Mountain and The Talented Mr. Ripley; at trade shows and press events for corporate clients ranging from Apple to Xerox; and in special venues encompassing IMAX, CircleVision, the NBC AstroVision sign in Times Square, and the four-block-long Fremont Street Experience in Las Vegas. They were among the original users of CoSA (now Adobe) After Effects, and have written the numerous books including “Creating Motion Graphics with After Effects” and “After Effects Apprentice” both published by Focal Press. Both Chris and Trish have backgrounds as musicians, and are currently fascinated with exploring fine art and mixed media in addition to their normal commercial design work. They have recently relocated from Los Angeles to the mountains near Albuquerque and Santa Fe, New Mexico.

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