It’s that time of year again and we are only a month away (or less) from the 2013 National Association of Broadcasters convention. I’m sure this year will be another big year with lots of new hardware, software, toys and gizmos introduced for everyone to fondle and ogle over. In year’s past I’ve tried to […]
Month: March 2013
How a Girl conquered Pinterest and is now heading to Hollywood
In 2003, when I was taking a small handmade promo of Sofia’s Diary to broadcasters, mobile operators and Internet portals, I had no idea about the potential of Transmedia and the way audiences were changing their habits of watching entertainment, especially television. I just knew that I had this little character that was conquering thousands of fans […]
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Building Entertainment Brands Using Transmedia
Lensbaby Edge 80 Optic
I have been using Lensbaby lenses since they first came out. How cool was it to create wild out of focus images using this compact lens? It reminded me of shooting my Holga camera; you never knew exactly what the image was going to look like. But then Lensbaby started developing their line with the […]
Video: What is Transmedia?
The world has embarked on a new form of storytelling. It is called transmedia. In essence, transmedia is about evolving the way we tell stories to more accurately reflect the consumption habits of our audiences, by delivering independent yet connected stories across multiple media platforms. In doing so, transmedia unlocks fresh creative possibilities, enables access […]
Nikon Launches Large Sensor Compact Camera
Nikon have today launced their first large sensor fixed lens compact camera, the Coolpix A. The camera features a 16MP DX (APS-C) sensor with a fixed 18.5mm f2.8 lens, equivalent to a 28mm in 35mm terms. With a price tag of $1100 Nikon are clearly targeting potential Fuji X100s buyers. The main differences are that […]
Nikon Introduces AF-S NIKKOR 80-400mm f/4.5-5.6G ED
MELVILLE, N.Y. (March 4, 2013) – Today, Nikon Inc. introduced the AF-S NIKKOR 80-400mm f/4.5-5.6G ED VR, a versatile FX-format telephoto zoom lens designed to provide top-class performance and a long reach for a variety of shooting scenarios. Sporting a long 5x zoom range, the 80-400mm f/4.5-5.6G is capable of capturing vivid colors with exquisite […]
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Createasphere Wraps Another Successful Digital Asset Management Conference
Createasphere, a global community builder for the digital asset management industry, wrapped its fourth successful annual Digital Asset Management Conference last Thursday, February 28th, at the Beverly Hilton in Beverly Hills. The event provided two days of high-quality education and networking opportunities for everyone working with assets. Wednesday morning’s keynote featured Wall Street Journal bestselling […]
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In Case You Missed It…
Juan Carlos Ortiz, colorist, DIT and local 600 member whose latest work includes MTV's hit show “Teen Wolf” shared his insight and knowledge during this special presentation. He was joined by Michael Forrest who has an extensive background in high-end post production with 4 Emmy awards for Broadcast Design and Creative Editorial. The two showcased… the […]
Introducing Transmedia Coalition
Createasphere is proud to announce the launch of Transmedia Coalition, which joins the highly successful online communities ProVideoCoalition.com, ProPhotoCoalition.com and DAMCoalition.com as an industry-leading news resource. TMC will feature exclusive content provided by prolific thought-leaders and experts in the transmedia space. “Transmedia Coalition gives us a chance to connect with people who are curious […]