Keeping Score – Measuring the Effectiveness of Content

Image via Wikipedia Right now, maybe more than ever, your content marketing efforts deserve a little measurement. Amidst budget cuts and strapped resources, elements of a marketing communication plan that lack at least some metrics linking back to effectiveness tend to be early casualties. “Nice to have” is often “first to go.” But more than […]

Read More… from Keeping Score – Measuring the Effectiveness of Content

What Twitter Application is Right For You?

When I was new to twitter, I had no idea what I was doing — as is the case for most people when they first sign up. After I started following a few people I noticed all the different applications their Tweets were coming from: Twhirl, TweetDeck, Twittelator, Twitterific, PowerTwitter, TwitterFon, the list goes on. […]

Read More… from What Twitter Application is Right For You?

DAM key to running a profitable business, says Xinet boss

Simon Nias,printweek.com, 06 April 2009 Xinet chief executive Scott Seabass has stressed the importance of Digital Asset Management (DAM) to running a profitable business, ahead of the company’s next major software release. Seabass, who founded Xinet in 1991, said: “Right now, if you’re a printer and you don’t do asset management you’d have a hard […]

Read More… from DAM key to running a profitable business, says Xinet boss

Video Technics and Comprompter Introduce NewsFlow Complete

Video Technics and Comprompter Introduce NewsFlow Complete – Total File-Based Production from Script to Air! Atlanta, GA (April 6, 2009) – Video Technics, based in Atlanta, Georgia, has partnered with Comprompter from LaCrosse, Wisconsin to create “NewsFlow Complete”; a file-based solution that provides a virtually seamless interaction between every aspect of the newsroom operation – […]

Read More… from Video Technics and Comprompter Introduce NewsFlow Complete

Kensington trackball as a poor man’s control surface

You may have never thought of using a trackball as a cheap substitute for a control surface when color correcting in Final Cut Pro but you can. At least you can use the functionality of a Kensington Expert Mouse Trackball to make using Colorista or the stock FCP 3-way color corrector to keep you hands […]

Read More… from Kensington trackball as a poor man’s control surface

Tip: Apply Color Adjustments to RED QuickTimes

PVtipsBanner0409.jpg

As you probably know, when you transfer footage from a RED camera you get QuickTime movies along with the source R3D file, in the same folder. These QuickTimes are symbolic links only with no data of their own (mine show up as 4K in size); they merely provide a means for QuickTime-enabled apps to preview […]

Read More… from Tip: Apply Color Adjustments to RED QuickTimes

Pass On Your Digital Assets After You’ve Passed On

Legacy Locker: Pass On Your Digital Assets After You’ve Passed On Maybe your tweets have little lasting value, but what about those Flickrphotos or those YouTubevideos that went viral? Those assets are worth something right? That’s whereLegacy Lockercomes in and helps you protect your email, social networking, virtual world, and photo and video assets, even […]

Read More… from Pass On Your Digital Assets After You’ve Passed On

Taxonomy, Metadata, Cod Liver Oil & Guinness: Part 1

Download the CMSAdvisor Podcast “Taxonomy, Metadata, Cod Liver Oil & Guinness: Part 1” and “Part 2” in which Lisa Welchman (WelchmanPierpoint’sFounding Partner) and Joseph Busch (Taxonomy Strategies’ Founder) define the terms “taxonomy” and “metadata“, and provide advice on advancing taxonomy efforts in your organization. Taxonomy, Metadata, Cod Liver Oil & Guinness: Part 1 Sourcehttp://www.taxonomystrategies.com/ […]

Read More… from Taxonomy, Metadata, Cod Liver Oil & Guinness: Part 1

DocuShare Virtual Filing System

Image via Wikipedia Want to save 80% of the time it takes to find business critical documents? Replace your files, boxes, and piles of paper with DocuShare Virtual Filing System, only from Xerox Is your staff bogged down searching through file cabinets for the information they need? Are your costs for storage space, paper, couriers, […]

Read More… from DocuShare Virtual Filing System