Forget Social Media ROI

Forget Social Media ROI | ClickZ. Are you trackingsocial media ROI? If so, you’re part of a small minority. Currently, there’s a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. That doesn’t necessarily translate to action, however, since there’s a lot of […]

Read More… from Forget Social Media ROI

Creating ‘trust networks’

Social media as the new powerhouse: Creating ‘trust networks’.   Sami Siddiqui looks at how brands are creating’trust networks’ to reach new audiences, and what we can learn from them.   I talk, therefore I am. Mankind has been involved in intense conversation for centuries – with each other, with themselves, with ideas and with […]

Read More… from Creating ‘trust networks’

10 Critical Requirements for Cloud Applications

10 Critical Requirements for Cloud Applications. Another day, and another software vendor—or two, or three—will announce some strategy around the cloud. As a CIO, I’ve benefitted hugely from cloud applications, and view it as a positive sign that more and more software companies are exploring alternative delivery models. What concerns me, however, is when vendors […]

Read More… from 10 Critical Requirements for Cloud Applications