At the NAB Show 2026 Sony is showcasing technologies to transform media and entertainment. Until April 22, the company will be in booth #C8401 in Las Vegas, focusing on live production, news production, imaging, and virtual production, demonstrating the latest technologies designed to address emerging challenges and needs in broadcast and production.
“At this year’s NAB Show, Sony’s theme is ‘The Power Behind Your Story,’ which demonstrates how our technologies are the driving force behind various forms of storytelling,” said Theresa Alesso, President, Imaging Products and Solutions Americas, Sony Electronics. “From products to workflows, and acquisition to delivery, Sony has the right people, tools and expertise to enable creators to capture their vision and communicate their truth with quality and authenticity.”
The media and entertainment landscape is changing, and Sony is debuting solutions through the entire production workflow that provide authenticity and provenance, create more personalized and emotional viewing experiences, and support XR and spatial content creation.
At the Sony booth, visitors can experience live production solutions, including the evolution of Sony’s “Networked Live” ecosystem, as well as new system cameras offering exceptional image quality and system scalability, enhanced workflows for news production that enable fast and highly reliable reporting, the latest in Virtual Production tools and processes, and a comprehensive lineup of imaging solutions. The company is also showcasing XYN (/Zin/)’s “spatial capture solution.”
Here is more information shared by Sony about its presence at the 2026 NAB Show:
Key Exhibits and Technology Highlights
Sony show at the event the newly released firmware updates for the PTZ auto‑framing cameras BRC‑AM7 (Ver. 3.0), SRG‑A40, and SRG‑A12 (Ver. 4.0). Leveraging Sony’s latest AI technologies, these updates expand functionality to support increasingly diverse production needs, including sports broadcasting, education, and corporate content creation.
Sony also exhibits MOXELA, a new software-based media processing platform running on COTS (commercial off the shelf) servers or in the cloud, designed to transform how broadcasters, production companies, and media organizations transport, process, and monitor live video, audio, and data.
Additionally, attendees will see demonstrations of new features for the MLS‑X1 multi‑format switcher, enabling efficient production by sharing input and output signals across multiple studios. Sony also debuts in Las Vegas the ICP‑X7000A, a control panel featuring a newly developed XPT operation panel that significantly improves visibility and operability and is planned to be available in fall 2026.
Smarter, Faster, and More Secure News Production Workflows
For the first time at NAB Show, Sony’s recently launched PXW‑Z300 XDCAM handheld AI-powered camcorder – the world’s first (based on Sony’s research, this is the first camcorder to support the C2PA standard for video content as of July 2025) to support the C2PA standard for video authenticity. The Coalition for Content Provenance and Authenticity is a standardization organization that develops open standards and technical specifications for the provenance and authenticity of digital content. Recording authenticity information in video content requires a separate upgrade license. This license is available in limited regions and is compatible with the MP4 video format.
Sony continues to propose a range of workflows through partner collaboration. At NAB Show, the company presents an end‑to‑end workflow that leverages camera‑originated authenticity files and metadata from the field through immediate production and editing. This workflow is achieved with the LiveU TX1, a compact IP bonding‑capable data transmitter (announced in September 2025), the PDT‑FP1 portable data transmitter, and the newly announced PWA‑RXS Network RX Station.
In addition, LiveU has announced a further expansion of its integration with Sony’s PWA-RXS through an optional license. A reference demo will showcase a new workflow powered by Sony’s cellular connectivity management system, featuring real-time carrier optimization and seamless global connectivity for creators.
Sony’s comprehensive lineup of Alpha cameras and lenses continues to expand, empowering creators at every level of production. Launched in late 2025, the Alpha 7 V, capable of 4K 60p capture without crop[4] will be making its first appearance at NAB Show. The 33 MP (approx.) full-frame hybrid model incorporates a BIONZ XR2 processor with an integrated AI-processing engine to facilitate subject recognition and Auto Framing. Additionally, the latest version (Ver. 2.6) of the Monitor & Control app, which enables video monitoring and remote control from smartphones, tablets, and Macs, are also showcased.
Sony’s diverse Cinema Line cameras also enhance their functionality. The FR7 cinematic PTZ camera recently added AI-based Auto Framing and support for OpenTrackIO protocol through a Ver. 4.0 firmware update, while the FX6 full-frame Cinema Line camera rolled out BIG 6 home screen display support for easy access to top functions.
Additionally, spatial content creation brought to life through the VENICE Extension System Mini (Rialto), combined with the glasses-free 3D Spatial Reality Display.
The Growth of Virtual Production and Spatial Content Creation
As a technology manufacturer, Sony offers a robust and inclusive ecosystem of Virtual Production solutions, from cameras and camera tracking to LED walls and purpose-built software that support creativity and streamline production processes. Firmware updates and the addition of new tools and enhancements, such as Sony’s Virtual Production Tool Set Ver. 3.0, continue to elevate visual storytelling capabilities.
After initial inquiry with Sony, the XYN Spatial Scan Navi app can be downloaded at the App store, with plans to be available in summer 2026. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.