It’s not just the logo
One of the most controversial recent brand launches was undoubtedly when the London 2012 brand was introduced to the...
DAM Talk: EMC – An Information Centric Universe
Paul Quigley interviewsWhitney Tidmarsh, Chief Marketing Officer atEMC. Covering better tagging, metadata, socila media, contextual data and the automated...
What will be the heir to the Twitter throne?
There is no easy answer to the question, “What will be the next Twitter?” Yesterday, it was Friendster and...
Social Business By Design
Social Business By Design View more documents from David Armano.
Strolling to Conclusions
Roads lead to alleys. Alleys lead to dead ends. And you can’t see them all before you’ve entered into...
Getting Closer to Real Time With Hadoop
Hadoop, as a pivotal piece of thedata mining renaissance, offers the ability to tackle large data sets in ways...
21 Steps on How to Monitor Your Brand Online and Keep Track of the Conversation
And now to a very sensitive issue – monitoring. As some of you know my profession isleading brands into...
increased knowledge sharing and more effective marketing
How companies are benefiting from Web 2.0: McKinsey Global Survey Results The heaviest users of Web 2.0 applications are...
Apple is a DAM Company
I recently spoke with an executive who is a PC vendor, and he asked me a question that also...
Computer Obliteracy
Summary: The Inmates Are Running The Asylum Why high-tech products drive us crazy and how to restore the sanity...
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