With celum DYNAMO companies can dramatically reduce external agency costs. Linz, Austria and the Henry Stewart DAM Conference in London – June 30, 2010. celum, a leading provider of enterprise digital asset management solutions, introduced today celum DYNAMO, a ready-to-use system for Web-to-print and brand management. Structured brand management is a major challenge for companies […]
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It was just after the Super Bowl that I posted a piece about the amazing Old Spice commercial that was all the rage of this year’s Super Bowl ads. The discussion about how it was made was equally fascinating. Today a new one was release and while there’s no making of just yet that I […]
Read More… from Another amazing, probably mostly practical Old Spice commercial
From corporate intranets to forging a so-called ‘anti-archive’ DAM philosophy, celum CEO Michael J. Kraeftner is a man on a mission. In this edition of DAM Talk, Editor-in-Chief Paul Quigley discovers that there’s more to Austrian economics than a silent Metternich or a one-size-fits’all DAM solution – far from it. From sales and marketing asset […]
