Razer, a company known for its gaming devices, acquired renowned audio technology company THX, opening new development horizons for a brand that is responsible for better audio quality in cinemas and beyond.
Videogames and movies have more in common than bullet-time sequences, and this acquisition confirms it. The acquisition follows an active growing period for THX, which in recent months expanded its certification program to live entertainment and concert experiences. Under the new ownership, THX will maintain its core mission – to provide quality entertainment experiences in the cinema, in the home and on the go – while simultaneously being propelled into new categories in order to address evolving consumer needs.
“For over 30 years, THX has maintained a proud legacy of being one of the leaders in audio technology and certification worldwide,” said Laurie Fincham, senior vice president of Audio Research and Development at THX. “With their focus on quality, design and innovation, Razer supports our vision to optimize and deliver the best audiovisual experiences to audiences worldwide.”
Its only natural that Razer wants THX in their portfolio. In fact, Razer provides a wide range of gaming and music audio solutions including headsets, headphones, earphones and speakers, all of which are designed to deliver exceptional audio quality and to arm you with the tactical advantage, and now with THX wants to expand that offer.
Besides the hardware, Razer also has software, like the Razer Surround, which gives gamers the best virtual 7.1 channel surround sound experience with any stereo headphones. Its only natural that all these products will be expanded with THX onboard.
Razer Co-Founder and CEO Min-Liang Tan said, “Razer has a vision for innovation at every level of entertainment, a vision which THX has championed since its inception more than 30 years ago. This acquisition will allow us to reinforce Razer’s leadership in gaming and extend the brand into broader areas of entertainment, while at the same time empowering THX to develop into a global powerhouse, independently.”
“Our focus has always been on ensuring that anyone can experience high quality entertainment, regardless of their medium of choice. With Razer, we can now continue to strengthen our core lines of business while delivering excellence for our customers’ ever-changing needs,” said Ty Ahmad-Taylor, CEO of THX. “As a standalone company, THX will work with Razer but will primarily continue to service our partners in the industry in order to deliver great products to consumers.”
THX certification programs are an assurance to consumers of uncompromised quality, as well as best-in-class performance and consistency, in order to truthfully deliver the artist’s vision to audiences around the globe. The THX certification program has since expanded to audio electronics, non-Internet-connected speakers, TVs, projectors, automotive audio systems and live entertainment. Moving forward, THX will focus on the expansion of its current certification program to include new technologies, such as immersive audio and HDR, and the introduction of whole new programs, such as headphone certification and, in the future, Augmented Reality and Virtual Reality experiences and their enabling devices.