The information was confirmed by Deon LeCointe, Product Manager at Sony Electronics, during an interview published at NabHub. According to the Sony responsible, “at the show, Sony will also debut their newest Ultra HFR camera, building on the success of the HDC-4300 and other popular studio camera systems. This new camera will offer up to 8x high frame rate in 4K and integrates well with the existing lineup.”
Beyond Definition
Sony will also be holding a number of training seminars and presentations on their booth stage. Topics will include IP Production, HDR production, advanced workflow with XDCAM, and Content Management, said Deon Le Cointe. Sony’s presence at NAB 2016 will happen under the motto: Beyond Definition.
The NAB Show, is an annual trade show organized by the National Association of Broadcasters. The world’s largest electronic media show covering the creation, management and delivery of content across all platforms, the 2016 edition will run from 18 to 21 April in the Las Vegas Convention Center. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.
For all those who can not attend the event, Sony will have their own website dedicated to NAB, as usual, packed with “hot new products, videos from the NAB exhibit and so much more!”. The website will go live on April 4, 2016, and will feature, as Sony says, “the latest in 4K and IP live production. Leverage the utmost in Wide Color Gamut, High Frame Rates and High Dynamic Range. Discover the hottest server, archiving and cloud solutions. They’re not just ahead of the curve; they’re beyond definition.”