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Sony FDR-AX43/B: a new camcorder for content creators and vloggers

Sony FDR-AX43/B: a camcorder for content creators and vloggers

Featuring advanced image stabilization technology, the new Sony FDR-AX43/B compact 4K Handycam camcorder offers content creators and vloggers footage that will stand the test of time.

If you’ve ever looked at earlier footage on your vlogging website and felt you should had tried to do a better job, Sony has good news for you: the company announced its new compact 4K Handycam camcorder with advanced image stabilization technology, which will not change the past, but will guarantee that any footage you capture now will stand the test of time.

https://youtu.be/uztyt5sJJDY

The camcorder features Balanced Optical SteadyShot technology, using a built-in gimbal mechanism, which provides the ability to capture smooth, natural high-quality video footage. Developed for content creators and vloggers who want their footage to demonstrate a refined quality, the FDR-AX43/B implements some of Sony’s most advanced imaging technologies including:

Sony FDR-AX43/B: no gimbal required

Built for stability and productivity, the new Sony FDR-AX43/B camcorder is announced with a catch phrase: “Steady movies—no gimbal required”, promising to deliver “superb solutions for content creators and videographers.” Sony says that “with Balanced Optical SteadyShot to rival gimbal systems, high-resolution 4K movie recording, and high-quality sound with a unique mic, this Handycam puts professional production and simple movie sharing within anyone’s grasp.”

The solution gives the Sony FDR-AX43/B camcorder, a unique gimbal mechanism, which according to Sony’s internal testing is about 13 times more effective than other optical systems, allowing users to capture smooth, professional-looking images, even at full zoom or while running — with no need for bulky external gimbals.

The Sony FDR-AX43/B will ship this month in North America, priced approximately $849.99 US or $1,099.99 CA.

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