ShiftCam has new 72mm cinematic filters for smartphones

The three cinematic filters from ShiftCam – VND, CPL and Black Mist – soon to be fully revealed by ShiftCam are cinema grade filters that let you control brightness, reflections and mood before you press record.

The new filters from ShiftCam are not just another accessory, the company claims, but “cinema language for your phone”. ShiftCam recently released  a 240mm Super Zoom Telephoto, the world’s first 240mm 10× periscope telephoto lens for iPhone, with true optical reach and compatible with the latest iPhone 17… and Android. The company is also behind the “World’s 1st Cinema-Grade Mobile Lens System” designed to expand the tools available for professionals to capture the world around them.

Now the company reveals a trio of Cinema-Grade mobile filters that give you precise control over exposure and depth of field, so every frame feels crafted, not captured. The 72mm magnetic ecosystem gives mobile shooters real, repeatable control over light and mood, so every clip and frame feels intentional, premium and ready to live alongside work shot with “real” cameras.

Compatible with iPhone, Android and Shiftcam’s LensUltra mobile lenses the filters offer an interesting versatility option for filmmakers. As they magnetically snap straight onto your phone, or onto your LensUltra mobile lenses with a dedicated magnetic ring, you can use the same filters independently of how you build your rig, as the same filters follow your shot.

Mounting the filters is easy. To mount on your phone, attach the ultra-slim mount ring to your phone setup and magnetically snap the filter into place. No tools, no fuss—just instant control over light, reflections, and mood. To mount the filters on the LensUltra mobile lenses, you use the magnetic mount ring on the front of the lens. This allows you to swap looks in seconds while your framing and focus stay exactly where you want them.

ShiftCams’s  cinema-grade filters reinvent a traditional tool with a clean, modern edge for mobile — giving you soft, precise control over light, blooming highlights and restoring nuance to every frame, so, the company says, “your images feel less like snapshots and more like scenes from a film.”

From soft, cinematic glow to crystal-clear skies and glass, this 72mm filter collection gives your phone, ShiftCam adds, “the same light control filmmakers expect from their cameras. One magnetic system, multiple looks—built for the way you actually shoot.”

Here is detailed information about the three new 72mm magnetic cinematic filters from ShiftCam:

VND Filter

The VND filter is your go-to for bright outdoor scenes, moving water, city streets and travel days under hard sun. Available in VND Soft (1–5 stops) and VND Hard (6–10 stops), it’s built for both photography and videography so you can dial in just the right amount of light control.

By cutting light without shifting color, it helps you keep smoother shutter speeds and more controlled exposure in-camera. The result is calmer, more cinematic shots where motion feels intentional, not accidental.

CPL Filter

CPL filter is made for landscapes, architecture, city reflections, cars, product shots and anything with glass or water. It shines in both photos and video whenever reflections and washed-out color get in the way.

By cutting glare and deepening saturation, it reveals details behind windows, on wet streets and across skies your phone would normally blow out.

Your images feel cleaner, richer and more immersive—like you’ve wiped a layer off the world.

Black Mist

Black Mist is for portraits, night streets, practical lights and any scene where pure digital sharpness feels too clinical. It’s used in both cinematography and photography to gently soften contrast and bloom highlights without turning everything into a blur.

Skin tones look more forgiving, light sources glow with a subtle halo and the whole frame takes on a more organic, filmic character.

The result is a moodier, more emotional image that feels like a scene from a story, not just another clip from your camera roll.

ShiftCam will share more information about the new filters on December 12, but this first introductory note reveals how the large diameter filters for smartphones will contribute to empower mobile cinematography.